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A little about me
Design for UX | Strategy | Engagement
Product Research
Hello there! I’m a product designer with 5 years of experience crafting thoughtful, user-centered digital experiences. I started out in frontend development, which gave me an eye for scalable systems and made collaboration across teams second nature. My strength lies in simplifying complexity through strategic design, especially in areas like onboarding, navigation, and system flows. I focus on how products guide users, adapt over time, and support long-term engagement.
While I gravitate toward problem definition and systems thinking, I also enjoy translating ideas into structured journeys, wireframes, and polished UIs when needed. Outside of work, I draw comics, observe human behavior (sometimes obsessively), and unwind with watercolor paintings.
Where Design Meets Product Thinking
I’m excited to go deeper into product strategy—working upstream to influence not just how a product looks, but what it becomes. I’m currently exploring how AI tools can support the end-to-end design process, especially for user research and early discovery work. I’d love to be part of a team where design is integrated into product thinking—not a downstream service but a partner in shaping roadmaps, onboarding flows, and long-term retention systems.
UX Research
User interviews, market analysis, feature discovery, product lifecycle design
Product Strategy
Aligning business goals with user needs, PLG thinking
Workflow Innovation
Use of AI tools to enhance speed, ideation, and delivery
Engagement Design
Marketing, onboarding strategy, and retention-focused UX
UI & Website Design
Scalable, systemized interfaces and responsive web design
Work
Connect with Me
For Projects and Collaborations
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